} Retail - Wired Signage Skip to main content

Retail Digital Signage

TVs placed inside retail environments is nothing new. Utilizing screens to maximize profitability certainly is. “In the early 1980’s ‘Loblaws’ Vice President, Dave Nichol, rolled TV sets into the garden sections of his grocery stores, and showed videotaped commercials promoting azaleas. When azalea sales jumped to 1,700 per store per week from one, he knew he was onto something.” Welcome to the world of digital signage’s in the retail environment.

With studies such as that published in the Wall Street Journal [Wal-Mart Adds In-Store TV Sets, Lifts Advertising showing the effectiveness of last-mile-selling with in-store demand being pushed through digital signage’s, that displayed short, yet effective brand and product communications; digital signage’s such as Digital Signage Solutions’s Digital Signage Manager has filled the gap between the technology and in-store requirements, to being retailers easy to use, programmable & customizable digital signage solutions.

The retail environment Digital Signage, has many features and benefits that static signage’s and displays can not offer. The Dynamic nature of digital signage grabs a customer’s attention. Attention once captured, effective content influences the customer’s purchasing decision right at the point of purchase. Without the cost and logistical nightmare of printing, distributing and ensuring reach of a traditional PoS campaign; digital signage is near-instant and offers the ability to change promotions on-the-fly, for across multiple products and categories, or to focus on specific target customers. Keeping aside a sizable slice of advertising space for paid use by suppliers is an additional revenue stream, besides helping suppliers push volumes – which in turn benefits the retailer over the medium and long term.

Uses of digital signage’s in the retail space:

  • Promote sales by pushing specific products within the store
  • Display daily discounts and promotions
  • Launch new products
  • Create product awareness and instill brand recall

Deliver Memorable Shopping Experiences

Let’s make shopping fun again! Immersive and interactive digital signage connects shoppers to your brand, creates a lasting impression and keeps you ahead of the competition. Interactive touchscreens can help shoppers learn more about products, read customer reviews and compare products, blurring the line between online and in-store.

Stay Ahead of the Competition

Technology is always evolving, so why make a huge investment in a solution with a limited lifespan? Our Digital Signage as a Service platform allows you to migrate to new technology quickly and seamlessly, without substantial upfront costs. This improved agility helps you keep up with shopper expectations and your stores looking (and feeling) cutting edge.

Deliver an ROI that Matters

The best part of digital signage? Seeing the results. Identifying the “why” for each shopper touchpoint and defining what and how to measure is critical in making an impact in store. We are experienced experts who can help you navigate and weigh all the options to deliver the best results.