[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]One challenge for many marketers when trying to organize and define their content marketing strategies and align them appropriately with a digital display is trying to determine what their ad contents should say. It might seem obvious that a marketer’s number one goal is to reach and attract the right audience while also accurately relaying the brand’s message and mission.

Furthermore, many businesses and brands struggle with effectively marketing to millennials, which has presented a whole new world of challenges…

What’s worst is that many marketers have even settled on “ugly marketing”. Although a great deal of “ugly marketing” refers to design and aesthetics, this concept extends much further than that. “Ugly marketing” can also mean ineffective or unclear CTAs, a lack of social proof, and a lack of details.

The ultimate goal is to intrigue, attract, and engage with your audience by broadcasting a small yet highly effective piece of content – even if it’s just a string of text – in order for them to visit your store, your website or call you.

Perfectionism is a Marketer’s Worst Enemy – And Nightmare

When marketers spend too much time sweating the details of design, this often slows down their momentum, sacrificing productivity and creativity. In fact, this can even lead to marketer burnout, which is similar to an author experiencing “writer’s block”.

It’s Not All About the Hardware…

It doesn’t matter if you have access to the best software, hardware or equipment for your digital displays. If you aren’t displaying the right content, then you likely aren’t seeing desired results. And if you aren’t seeing desired results, then your marketing ROI is likely poor, which is setting up your marketing – and your business – for failure.

So what is a marketer to do? When it comes to creating content for digital signage, it’s important for marketers to remember that the practices and approach are unique to digital signage as opposed to other content formats. So even if copywriting isn’t your strongest suit, and if you have a limited amount of space or time to create a compelling message, then focus on creating a highly effective call-to-action.

Less is More…

Another fact to keep in mind is that the simplest statement can often be the most effective. Many marketers often get caught up in the “bells and whistles” of marketing, such as design and aesthetics, which are important, but creating content for digital signage requires a different approach. Remember, sometimes less is more.

All in all, the truth is that marketing in the digital age via digital signage or digital displays can be a huge challenge for marketers who aren’t sure of – or who aren’t willing – to adjust their content marketing strategies from creating “ugly” marketing to simple, effective, and engaging content. The key takeaway here is that using the right tools and taking the right approach to target and reach the right audience at the right time is the main goal – and digital signage can help achieve this.[/vc_column_text][/vc_column][/vc_row]

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Most businesses would agree that marketing to millennials has been a distinct challenge. As a result, marketing to millennials has been a recurring topic in marketers’ minds and in marketing meetings during the peak of the digital revolution.

Although many companies today led by “Baby Boomer” executives claim that millennials possess an “entitled” attitude, the fact is that millennials face their own challenges that many companies and older generations do not understand. For example, millennials are the most educated generation, however, they also make up 40 percent of unemployed workers in the U.S.

Digital Signage Strategies

Love them or hate them, the fact is millennials have changed the way companies do business and how they market to consumers. If your company is still struggling to market to millennials, then read on to learn more about how to use digital signage in your marketing strategy.

• Social Media. Social media is still the most effective and powerful way to reach, target, and connect with younger audiences. Many companies have creatively used social media platforms, such as Instagram and Snapchat to showcase fashion brands and food.Digital menu boards are another example of how restaurants leverage digital signage to not only engage with millennials and enhance their experiences, but also to spark and encourage social media conversations, social interactions and other calls to action. For example, simply integrating social media icons on digital menu boards have effectively inspired users to post photos of their meal choices and even “share” them with their social media audiences and even on in-store digital screens in the restaurant dining room.

• Content. Content continues to dominate the digital world, and its various formats have proven to effectively help brands connect with millennials. In fact, content has proven to also build rapport with younger generations who value brands that have a clear connection and commitment to the social community, and those that engage in conversations and provide personalized service tailored to millennials’ needs.For example, digital signage is an easy way to showcase your brand’s content, such as imagery and other visual assets and videos in your ad contents in a local restaurant or even during a sporting event in a large stadium or theater.

• Technology. Using digital signage as a key component in your company’s marketing strategy presents your brand as modern and current, which resonates well with millennials.In fact, one of the best ways to market to millennials is via mobile marketing. The average American spends approximately five hours per day on his or her Smartphone, which represents a huge opportunity for businesses. Although many companies have admitted to going a little too crazy with pop-up ads and PPC advertising, they are getting smarter and fine-tuning their strategies to better reach millennial customers. Some more effective methods include using shorter videos to showcase products and services, and also using a blend of online and offline marketing strategies, such as digital signage.

All in all, businesses that can’t keep up with millennials are clearly missing out on a huge market, and potentially losing millions in lost sales and opportunities. However, by investing in digital signage technology, and making some tweaks to your business’ marketing strategy to focus more on visual content and social media conversations with millennials, your business is more likely to become a brand that millennials know and trust.[/vc_column_text][/vc_column][/vc_row]